Top 5 Fashion Games Performance in Latin America Q4 2022

During the fourth quarter of 2022, the top 5 fashion games on a unified platform in Latin America showed diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app’s metrics, based on data from Sensor Tower.

Makeover Studio: Makeup Games by Stella Joy Studio saw a significant increase in weekly downloads, peaking at around 1M in the last week of December. The app's weekly revenue also showed a steady rise, reaching approximately $127 in the final week. Weekly active users surged from 209 in late October to over 1.8M by the end of December.

Fashion Dress Up & Makeup Game from ToTee Global experienced fluctuating weekly downloads, with a high of 512K in late October and a resurgence to 435K in mid-December. Revenue remained relatively stable, peaking at $52 in the first week of December. Active users showed a strong presence, reaching up to 679K in the last week of December.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES maintained a consistent download rate, with weekly downloads averaging around 200K. Although the weekly revenue was modest, peaking at $16 in early October, the app had a robust user base with active users consistently over 2M throughout the quarter.

Acrylic Nails! from CrazyLabs LTD showed a steady increase in weekly downloads, culminating in approximately 301K in the last week of December. Revenue peaked at $379 in mid-November before declining towards the end of the quarter. Active users grew steadily, reaching 725K by the end of December.

Finally, Doll Makeover - DIY 3D Dolly by Altplay saw its weekly downloads peak at 506K in early November. While the app did not generate revenue, it maintained a substantial number of active users, peaking at 755K in mid-November before stabilizing around 422K by the end of December.

For more detailed insights and data, visit Sensor Tower.